Creating a successful corporate video can be an intimidating task, but the potential rewards make it well worth the effort. Investing in them can bring countless benefits to your business, from increasing brand awareness to improving customer engagement.
In this blog post, we’ll explore the advantages of corporate video, so you can decide if investing in it is the right move for your business. We have also added some tips on how to make one and what to include! To schedule a consultation call, please submit the form below:
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What is a Corporate Video?
Corporate video refers to a type of content produced by a company or organization to promote its brand, products, or services, or to communicate important information to its employees, stakeholders, or customers.
It can take many forms, including promotional advertisements, company overviews, training and educational films, and internal communications. Its goal is typically to create a positive image of your business and to convey important information in an engaging and compelling way.
Why invest in video content?
Investing in video content is a no-brainer for businesses that want to take their marketing game to the next level. Here are just a few of the many reasons why you should be adding vids to your marketing strategy today:
- Boost engagement
Videos are known to increase viewer attention and engagement compared to other forms of content. In fact, a study by Wistia found that viewers who watched them on a landing page were more likely to convert!
- Increase brand awareness
With a video, you have the chance to showcase your products, services, and values in a memorable and impactful way. By doing so, you’ll not only increase brand awareness but also build trust with your audience.
- Improve search engine optimization (SEO)
Adding them to your website can boost your SEO efforts. Search engines love them and tend to favor them over other types of content. Plus, visitors will spend more time on your site if you have engaging content.
- Drive conversions
Did you know that video has been shown to increase conversions and sales? It’s true! By providing a more in-depth understanding of your products and services, you can build trust with your audience and help them make informed purchasing decisions.
- Streamline employee training
It can be an effective tool for employee training. By using them to communicate company policies, procedures, and best practices, you can save time and resources while making sure your employees are up-to-date.
- Educate your customers
It is also a great way to educate your customers about your products and services. This can help them do informed decisions and reduce the number of customer service inquiries they receive.
According to Wyzowl, video is projected to claim more than 87% of all web traffic based on marketers’ responses to their survey. So, why wait? Get started on creating your corporate videos today!
Work with a professional corporate-video-production team to bring your vision to life and deliver high-quality results that will produce a real impact on your business.
How to make a corporate video?
Making a corporate video in the Philippines can be a fun and exciting project that showcases your business to the world. But where do you start? Let’s take a look at the steps to create one that will “wow” your audience:
Know Your Why
Before you start filming, figure out what you want to achieve with it. Is it to increase brand awareness, generate leads, or educate your customers? Having a clear goal in mind will help you stay focused and create one that meets your needs.
Get to Know Your Audience
What demographic are you aiming to target? What are their interests, and pain points, and what motivates them? Understanding your target audience will help you create one that speaks to them in a language they understand.
Write a Script That Sizzles
A great script is the foundation of a great film. Ensure your script is engaging, easy to understand, and leaves a lasting impression. The average attention span of an adult is 8 seconds, so double-check to keep your script concise and to the point.
Plan, Plan, Plan
Pre-production is crucial to the success of your video. Plan the logistics of your shoot, including location, lighting, and sound. You might even want to create a storyboard to help you visualize them and keep track of your shots.
Lights, Camera, Action
It is generally believed that brands have the resources and expertise to produce high-quality, professional video content that is consistent with their brand image and messaging. This can lead to higher consumer trust and engagement with their content compared to individual content creators.
So, when filming, be sure to use high-quality equipment and techniques to capture your message. If you’re not a pro, consider hiring a professional or production company to help you with this step.
Here’s a fun fact though: the quality of video content is subjective and can depend on various factors such as the target audience, topic, and production values.
Edit Like a Pro
When editing, add music, sound effects, and any necessary graphics or animation. This is also the time to enhance the look and feel of your film with special effects and color correction.
Share Your Story
Finally, share them with your target audience through the right channels, such as social media, your website, or email marketing. Keep an eye on its performance and make any necessary adjustments to maximize its impact.
With the right planning, tools, and team, you’ll be able to create one that connects with your audience and inspires them to take action.
What to include in a corporate video?
A corporate video is a powerful tool to share your company’s story with the world, and there are several key elements that you should definitely include to make it a hit! Let’s take a look at what you need to make sure is in there:
Give your viewers a warm welcome to your company by introducing them to its history, mission, and values. This is your chance to share what makes your business unique and why people should care about it.
Products and Services
Show off your offerings and explain how they can make your customers’ lives easier and better. This can provide a visual and interactive experience that can help engage and inform them about your product or services.
According to Spiceworks, 70% of customers prefer to learn about a product or service through a video.
Get your company leaders in on the action by having them share their thoughts on your company’s vision, strategy, and values. This gives your viewers an inside look at the driving force behind your business.
Your employees are the heart and soul of your company, so let them share their experiences working there. This gives your viewers a glimpse into the business culture and the people they could be working with.
Nothing speaks louder than a satisfied customer. Include testimonials from your happy clients to show that your products and services are top-notch.
BigCommerce reports that 72% of customers rely on favorable reviews and feedback when deciding if they can trust a business, and nearly 9 out of 10 consumers place the same value on online reviews as on advice from their family and friends.
Behind the Scenes
Give your viewers a VIP tour of your facilities and processes, and introduce them to your employees. This shows that your business is transparent and proud of what it does.
Provide real-world examples of your products or services in action and the positive results they’ve achieved. This helps your viewers see the tangible benefits of doing business with you.
Use visuals, such as motion graphics, to bring complex concepts or data to life, making it easier for your viewers to understand.
According to a study by Kantar, using visuals can increase the retention of information by 65%.
Call to Action
End your flick with a clear and compelling call to action, such as visiting your website or contacting sales. Encourage your viewers to take the next step and get in touch with you.
Remember, the specific elements to include in your corporate video will depend on your business goals and target audience. But with these key elements in mind, you’re on your way to creating one that people will love!
Unlock the full potential of your business with DigiGlobal Solutions’ affordable explainer video services! Contact us today!